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Building Brands During Recessionary Times

IRI looks at building brands

IRI looks at building brands

CHICAGO — IRI’s special series — “Recession-Proof Your Business” — has released its latest installment that reviews examples of recessionary brand building and provides five key strategies to position brands for growth. The fifth installment, titled “Building Brands During Recessionary Times,” offers the following recommendations to companies: 1. Optimize and Curate Portfolio Evaluate brands by strength