Pilot Pen G2 Edge

category management

The evolution of category management and what’s next

Category management is now 30-plus years old and it’s time to evolve. Most retailers and CPG suppliers have effectively implemented some form of category management and have for some time. Even the United States federal government finally implemented category management. However, as all things mature, change is required to keep up with the shifting shopping

It’s time for shopper-centric retailing to take center stage

It has been 30 years since category management was introduced to the U.S. market at H-E-B. In the early years of category management, retailers experienced significant incremental gain in sales, gross profit, market share, inventory investment and ROI. It aligned merchandising strategies and tactics, created an environment that encourages fact-based decision making, created greater efficiencies