PLMA October Leaderboard

digital assets

Learning to manage digital assets at the speed of retail

Learning to manage digital assets at the speed of retail

Quickly shifting market dynamics, the increased need for speed of item asset digitization, and changing customer expectations are all putting pressure on manufacturers and retailers to better manage product information. Several acronyms have become part of regular conversation, including MDM (Master Data Management), PIM (Product Information Management) and DAM (Digital Asset Management). Each system has