Dinesh Gauri (University of Arkansas)

Taking stock of the “new normal” in grocery retail

Taking stock of the “new normal” in grocery retail

The grocery retailing industry was already undergoing a slow transformation when the COVID-19 pandemic hit. Although only 3% to 4% of U.S. grocery sales were online in 2019, retailers had been investing heavily in e-commerce capabilities for a few years. As online grocery offerings increased, shoppers started ordering groceries online and choosing between curbside pickup