PLMA October Leaderboard

Yu Ma (McGill University)

Taking stock of the “new normal” in grocery retail

Taking stock of the “new normal” in grocery retail

The grocery retailing industry was already undergoing a slow transformation when the COVID-19 pandemic hit. Although only 3% to 4% of U.S. grocery sales were online in 2019, retailers had been investing heavily in e-commerce capabilities for a few years. As online grocery offerings increased, shoppers started ordering groceries online and choosing between curbside pickup