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Dunnhumby study: consumer confidence is rebounding

Dunnhumby study: consumer confidence is rebounding

CHICAGO – Americans, for the first time since the pandemic began, are beginning to feel noticeably better about personal finances and are now prioritizing value over speed when they shop. That’s according to the seventh wave of the dunnhumby Pulse Survey, a year-long worldwide study of the impact of COVID-19 on customer attitudes and behavior