IRI CPG Demand Index Forecasts

IRI Launches CPG Demand Index Forecasts

IRI Launches CPG Demand Index Forecasts

CHICAGO — IRI on Monday launched a proprietary, fully automated forecasting solution that anticipates consumer demand at multiple time intervals through the end of 2021. IRI CPG Demand Index Forecasts will project the impact of complex, interdependent factors on consumer demand, including pandemic persistence, lifestyle shifts, in-home versus out-of-home consumption patterns, consumer sentiment, channel shifts,