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Luke Kigel

Walgreens Advertising Group offers new solutions

Walgreens Advertising Group offers new solutions

DEERFIELD, Ill. – Walgreens Advertising Group (wag) will be launching new self-serve programmatic and clean-room solutions to allow brand advertisers to run campaigns more openly on their own terms, the company said Tuesday. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens’ first-party data to campaigns