BAVIS_1170x120_10-22-20

Marybeth Hays and Steve Cunix

Tomorrow’s merchants must be conductors, not specialists

To meet consumer needs, retailers must go beyond functional over-specialization, freeing merchants to see a bigger picture. Consumers, we all know, want a frictionless experience across all touchpoints. They’re increasingly intolerant of out-of-stocks. They’ve become empowered, thanks to revolutions driven by digital technologies and the COVID-19 pandemic. Retailers, we all know, must become even more