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rebranding

A.T. Kearney is now Kearney

A.T. Kearney is now Kearney

CHICAGO — Kearney, the global consulting partnership formerly known as A.T. Kearney, announced earlier this month an all-encompassing rebrand. As part of a comprehensive review of Kearney’s existing brand and value proposition, the firm reached out to clients, firm partners, colleagues, and alumni for their perspectives on what they find distinctive and valuable in Kearney people,

Walgreens repositions its brand

DEERFIELD, Ill. — Walgreens has launched a rebranding campaign centered on the new tagline “Trusted Since 1901.” The new slogan, which has replaced “At the Corner of Happy and Healthy,” premiered this month in a 30-second TV commercial. Plans call for the tagline to be featured in all of the drug chain’s TV, online and