PLMA October Leaderboard

smoking

CVS Health ups the ante in smoking prevention

CVS Health ups the ante in smoking prevention

WOONSOCKET, R.I. — Building on the removal of tobacco products from all of its drug stores, CVS Health has launched a major effort to stop people from smoking before they start. CVS on Thursday unveiled “Be The First,” a five-year, $50 million anti-smoking campaign targeting youth, with a goal of creating the nation’s first tobacco-free