Circana adds Snapchat solution, expanded GM coverage
CHICAGO – Circana, formerly NPD and IRI, has launched Circana Lift for Snap Inc., creator of Snapchat. Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. Circana Lift offers advertisers the unprecedented ability to answer key performance questions