WSL Future of Health Event

CPG industry

Shifts in shopping behavior drive CPG gains

Shifts in shopping behavior drive CPG gains

CHICAGO — COVID-related shifts in consumer shopping and consumption behavior helped drive total CPG industry growth of roughly 10.4% in 2020, significantly outpacing the prior three-year compound annual growth rate (CAGR) of 1.8%, according to a study from IRI and Boston Consulting Group (BCG). The ninth annual CPG study from IRI and BCG also looks

IRI sees gains for small brands, private label

IRI sees gains for small brands, private label

CHICAGO — New research from IRI found that small and extra-small CPG manufacturers’ and retailers’ own brands gained U.S. market share over larger players during 2020. Of the CPG industry’s $933 billion of total U.S. sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players due to