Digital Experience Workshop

Walgreens stresses simplicity with mobile app

RANCHO PALOS VERDES, Calif. — When it redesigned its mobile app about a year ago, one of Walgreens’ priorities was to keep the customer experience as simple as possible. “It’s about taking friction out of the experience,” said Deepika Pandey, group vice president of digital marketing, product and innovation at Walgreens. Pandey and Ray Kim,