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Forrester’s U.S. 2017 Customer Experience Index

Rite Aid, BJ’s enhance customer experience

CAMBRIDGE, Mass. — Rite Aid Corp. and BJ’s Wholesale Club Inc. were the biggest gainers among food, drug and mass retailers in Forrester’s U.S. 2017 Customer Experience Index (CX Index). The index, based on a survey of some 120,000 U.S. online adult consumers, measures and ranks more than 300 U.S. brands across 21 industries. Of

BJ’s, Rite Aid gain in retail customer experience

BJ’s, Rite Aid gain in retail customer experience

CAMBRIDGE, Mass. — Rite Aid and BJ’s Wholesale Club saw the largest gains among food, drug and mass retailers in Forrester’s U.S. 2017 Customer Experience Index (CX Index). Forrester’s CX Index, based on a survey of about 120,000 U.S. online adult consumers, measures and ranks more than 300 U.S. brands across 21 industries to identify