Hallmark Cards Inc.

Hallmark launches four multicultural lines

Hallmark launches four multicultural lines

KANSAS CITY, Mo. — Hallmark Cards Inc. has launched four new collections celebrating Chinese, Indian, African-American and Latino cultures — Eight Bamboo, Golden Thread, Uplifted and Love Ya Mucho. “Hallmark has always been about helping people share what’s in their hearts with those they love, and our mission includes all people. We want to continue

Hallmark introduces innovations to its fall card lineup

Hallmark introduces innovations to its fall card lineup

KANSAS CITY — Hallmark Cards Inc. is introducing innovations to its new premium cards and licensed characters to appear on cards for the fall holidays. Some of the innovations include Halloween cards that pop up with surprises, birthday cards with wearable accessories and cards with movie characters. The Hallmark Signature premium brand is introducing children’s

Hallmark offers card innovations for the summer

Hallmark offers card innovations for the summer

KANSAS CITY — Hallmark Cards Inc. has introduced a number of innovations, licensed characters and a premium wedding collection to draw traffic over the summer.  In the area of virtual reality, Hallmark has added a roller coaster ride and an epic journey in a hot air balloon. The two 360-degree videos are Hallmark-owned. The company’s

Hallmark introduces virtual reality cards for Father’s Day

Hallmark introduces virtual reality cards for Father’s Day

KANSAS CITY, Mo. — This Father’s Day, Hallmark Cards Inc. is bringing the latest top tech trend to greeting cards by launching virtual reality greeting cards that offer 360-degree viewing tied to the theme of the card: surfing, sky-diving, motorcycle racing and car racing. “At Hallmark, we are merging digital trends with physical cards to

Hallmark aims to drive Mother’s Day traffic

Hallmark aims to drive Mother’s Day traffic

KANSAS CITY, Mo. — Hallmark Cards Inc. has introduced new cards and a new marketing campaign intended to drive consumers into mass retail stores for Mother’s Day. The company notes that Mother’s Day is the third-largest card-sending holiday in the United States, with 113 million cards exchanged annually. And according to the National Retail Federation,