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Hispanics

Chains can’t afford to overlook Hispanics

Chains can’t afford to overlook Hispanics

As the U.S. marketplace is reshaped by the country’s growing cultural diversity, one of the pivotal consumer segments that every mass retailer will have to address is comprised of people whose heritage goes back to Spain, Mexico, Latin America and parts of the Caribbean. Hispanics are already the nation’s biggest minority group, whose 55 million