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Leadership in Personalization

Amazon is tops in personalization

CHICAGO — A “special edition” of the dunnhumby Retailer Preference Index (RPI) places Amazon, H-E-B and Kroger atop the latest rankings of grocery retailers in terms of their abilities to personalize shopping experience to best serve shoppers. The inaugural RPI for Leadership in Personalization finds that Amazon stands apart from all other retailers, dunnhumby says