BAVIS_1170x120_10-22-20

McBride Research Laboratories

Experts: cultivate diversity in beauty

Experts: cultivate diversity in beauty

The entire multicultural beauty industry is undergoing seismic shifts in consumer behavior, demands and distribution. So how can mass retailers make multicultural beauty consumers feel welcomed/recognized/respected in their stores? How can they meet the needs of these consumers and make them loyal customers? The key words are: Inclusion, Access, Assortment and Engagement. The Global Beauty