Pilot Pen G2 Edge

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Rite Aid works with dunnhumby to boost value proposition

Rite Aid works with dunnhumby to boost value proposition

CHICAGO – Rite Aid is working with dunnhumby to revamp its price, promotion and loyalty programs. Rite Aid and dunnhumby will use customer data models and consumer-led insights to optimize these investments to improve customer value perception digitally and at more than 2,500 stores in 17 states. Rite Aid’s loyalty program will be completely reimagined

When price is an afterthought

On the day before Thanksgiving an acquaintance of ours wandered into a CVS drug store in Mendham, N.J. There, at the store’s entrance, was a display, a Disney Lionel train set. Price: $79.95. Our acquaintance, a longtime Lionel train buff, immediately snapped it up, took it home, assembled the track and, by 8:00 that night,