PLMA October Leaderboard

Charles Bowlus

ECRM’s impact greater than ever

ECRM’s impact greater than ever

Under the innovative and productive leadership of Greg Farrar, ECRM, the retailer- and supplier-focused sales and marketing organization, has emerged as one of the most important trade organizations serving the mass retailing community. This didn’t happen overnight. When Farrar signed on as ECRM’s president some seven years ago, the organization, which had been founded over