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ECRM

ECRM launches virtual platform

ECRM launches virtual platform

SOLON, Ohio — More than 70 retail buyers participated in 630 digital face-to-face meetings with suppliers of vitamins, supplements and nutritional products during ECRM’s Healthy Living, Vitamin and Nutrition Program, the first session to go live on its new virtual platform. The efficiency, effectiveness and usability of the platform was noted by users on both

ECRM is moving forward with virtual platform

ECRM is moving forward with virtual platform

SOLON, Ohio  – Efficient Collaborative Retail Marketing (ECRM), the global leader in driving long-term, critical business relationships, announced Wednesday that it has developed a dynamic technology platform, utilizing the latest in virtual communications technologies, for facilitating face-to-face virtual meetings between buyers and suppliers. What this means for the industry is that all future ECRM Sessions

ECRM adds ‘Efficient Supplier Introductions’

ECRM adds ‘Efficient Supplier Introductions’

SOLON, Ohio — ECRM is introducing a technological solution designed to allow retailers and their buyers to maintain connections despite travel restrictions imposed in response to the COVID-19 pandemic. Efficient Supplier Introductions (ESI) are category-specific live virtual experiences during which suppliers present their products directly to category buyers. “When the coronavirus pandemic started gaining momentum,

ECRM to reschedule events due to coronavirus

ECRM to reschedule events due to coronavirus

SOLON, Ohio — ECRM has issued the following statement regarding travel bans and the coronavirus: “During this time of uncertainty, ECRM is committed to providing ongoing guidance and support to our buyers and suppliers. As a sense of apprehension over the coronavirus affects our Industry, we strive to continue to create meaningful connections between buyers

ECRM’s impact greater than ever

ECRM’s impact greater than ever

Under the innovative and productive leadership of Greg Farrar, ECRM, the retailer- and supplier-focused sales and marketing organization, has emerged as one of the most important trade organizations serving the mass retailing community. This didn’t happen overnight. When Farrar signed on as ECRM’s president some seven years ago, the organization, which had been founded over

ECRM taps Eric Savitch as new senior VP

ECRM taps Eric Savitch as new senior VP

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has named industry veteran Eric Savitch as senior vice president of international business development to lead efforts in growing its Trade Promotion Organization (TPO) segment. Savitch will be responsible for expanding ECRM’s existing TPO relationships and engaging new TPOs by developing a program of services and content

Jocko Willink to keynote at upcoming ECRM event

Jocko Willink to keynote at upcoming ECRM event

PHOENIX — Jocko Willink, a retired U.S. Navy SEAL officer and the co-founder and CEO of the leadership consultancy firm Echelon Front, will be a keynote speaker at ECRM’s upcoming Vitamin, Weight Management & Sports Nutrition session. Willink is co-author of the New York Times bestseller, Extreme Ownership: How U.S. Navy SEALs Lead and Win, and

Wakefern to host store brand sourcing event

Wakefern to host store brand sourcing event

KEASBEY, N.J. — Wakefern Food Corp. plans to host a store brand sourcing event on Thursday, May 17. The one day exclusive supplier program at the New Jersey Convention and Exposition Center in Edison, N.J., will pair potential new vendors with Wakefern buyers and category managers in private, 20-minute meetings. ECRM (Efficient Collaborative Retail Marketing)

ECRM launches European business unit

ECRM launches European business unit

SOLON, Ohio — ECRM is expanding its presence to Europe with a new business unit that will be based in the Netherlands. ECRM Europe will aim to bring the capabilities its parent company has honed in the United States to European retailers, suppliers and distributors. “Innovation and creativity are increasingly being developed by emerging and