Greg Farrar

ECRM’s Global Market adds wholesale purchasing capability

ECRM’s Global Market adds wholesale purchasing capability

CLEVELAND – ECRM said U.S. retailers will be able to make wholesale purchases directly from participating suppliers during its Global Market: Spring Buying Days, which takes place from March 28 through April 1, 2022. That will be possible because of a new capability launched by RangeMe. With more than 200,000 suppliers representing nearly 1 million

Video Forum: Greg Farrar, ECRM

Video Forum: Greg Farrar, ECRM

In this week’s Video Forum, Greg Farrar, chief executive officer of ECRM, talks about how the experience of the COVID pandemic has impacted the company’s business and the way retailers and suppliers interact. The growing role of digital technology, including ECRM’s RangeMe product discovery platform, and emerging trends in the marketplace are among the topics

ECRM is moving forward with virtual platform

ECRM is moving forward with virtual platform

SOLON, Ohio  – Efficient Collaborative Retail Marketing (ECRM), the global leader in driving long-term, critical business relationships, announced Wednesday that it has developed a dynamic technology platform, utilizing the latest in virtual communications technologies, for facilitating face-to-face virtual meetings between buyers and suppliers. What this means for the industry is that all future ECRM Sessions

ECRM’s impact greater than ever

ECRM’s impact greater than ever

Under the innovative and productive leadership of Greg Farrar, ECRM, the retailer- and supplier-focused sales and marketing organization, has emerged as one of the most important trade organizations serving the mass retailing community. This didn’t happen overnight. When Farrar signed on as ECRM’s president some seven years ago, the organization, which had been founded over

ECRM sold to investment firm Snow Phipps

ECRM sold to investment firm Snow Phipps

NEW YORK — ECRM has been sold by BV Investment Partners to private equity firm Snow Phipps Group. Financial terms of the agreement, announced Thursday, weren’t disclosed. BV Investment Partners had acquired ECRM in July 2013, at which time Greg Farrar joined ECRM as chief executive officer. Solon, Ohio-based ECRM facilitates category-specific buying and selling