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Kristi Argyilan

Albertsons Cos. launches retail media network

Albertsons Cos. launches retail media network

BOISE, Idaho — Albertsons Cos. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers. Albertsons Media Collective, led by Kristi Argyilan, the retailer’s senior vice president of Retail Media, will offer its partners a digital marketing platform and

Target combines math, magic

Target combines math, magic

NEW YORK — Retailers are able to collect more and more data about their shoppers, but interpreting that information from the perspective of human needs and emotions is critical, Kristi Argyilan, senior vice president of media and guest engagement at Target Corp., said recently. Argyilan spoke at VentureBeat’s Marketing: FWD Summit, in a session called