CHICAGO — Market Track LLC has joined forces with InfoScout to link marketing activity to sales impact in the omnichannel world. Market Track, a newly acquired portfolio company of Vista Equity Partners, serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional and e-commerce activity is impacting consumer
CHICAGO — The nation’s retailers used hefty discounts to lure Black Friday shoppers into their stores and to their websites to capture as much spending as they could over the four-day Thanksgiving weekend, according to research firm Market Track LLC. Retailers proactively released their circulars on average three days earlier than last year through their
CHICAGO — Market Track LLC and Competitive Promotion Report LLC (CPR) are joining forces to offer retailers and suppliers a more comprehensive view of promotional activity in the health, beauty and wellness sector of the consumer packaged goods industry. The strategic partnership connects data from Market Track, which monitors trade and promotional advertising, pricing and