Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?
CHICAGO — Market Track LLC has joined forces with InfoScout to link marketing activity to sales impact in the omnichannel world. Market Track, a newly acquired portfolio company of Vista Equity Partners, serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional and e-commerce activity is impacting consumer
Traditional mass market retailers are in an interesting position for establishing success in an omnichannel retail environment. By default, physical stores are an integral part of their business model, with digital channels being complementary, not foundational, elements. This has been thought to put these traditionally physical retailers at a disadvantage. However, in one very prominent
DEERFIELD, Ill. — Driving its omnichannel strategy, Walgreens has introduced a ship-to-store option for orders made online or via its mobile application. The drug chain said Monday that customers can pick up eligible online and mobile app retail orders at its more than 7,600 Walgreens and Duane Reade stores. No minimum order is required, and