omnichannel

Cornell program offers ‘omnichannel immersion’

Cornell program offers ‘omnichannel immersion’

ITHACA, N.Y. – Cornell University is introducing a five-day “immersion program” to help retail-industry leaders burnish their omnichannel qualifications. The Ivy League school said its Omnichannel Leadership Immersion Program was developed “to empower and train leaders to build high-performing, seamless customer journeys.” Cornell said that to launch the program it joined forces with industry executives

Instacart expedites omnichannel retailing

SAN FRANCISCO — Buoyed by the recent boom in omnichannel retailing, Instacart is redoubling its efforts to cement a central role in the marketplace, extending existing relationships with retail partners, establishing new ones, and expanding the scope of activities to include services that directly touch what goes on inside the store. “Throughout the COVID-19 pandemic,

CVS Health reviewing its retail strategy

CVS Health reviewing its retail strategy

WOONSOCKET, R.I. — CVS Health announced on Thursday several moves to support its strategy of making health care more affordable, accessible and convenient for consumers. Prem Shah has been named to the newly created role of chief pharmacy officer and will oversee the omnichannel pharmacy strategy, effective immediately. On January 1, 2022, Shah and Michelle Peluso will become co-presidents of

Walmart acclaimed for omnichannel retailing

Walmart acclaimed for omnichannel retailing

BENTONVILLE, Ark. — Walmart is reaping success by effectively pursuing an omnichannel strategy that capitalizes on its formidable assets — including 4,700 stores and warehouse clubs in the United States — while investing heavily in innovation. It is not, however, a strategy limited to the U.S. Among Walmart’s international markets, Canada, Mexico and China in

Walmart reimagines its store concept

Walmart reimagines its store concept

BENTONVILLE, Ark. — Walmart has reimagined its Supercenter format to make it easier to navigate and more consistent with its omnichannel strategy. “We’re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations,” Walmart executive vice president and chief customer officer Janey Whiteside explained in a

WBA moves to broaden omnichannel offering

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) made two recent announcements that strengthen its omnichannel efforts, including an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized health care and shopping offerings. The chain also opened more than 30 small-format pharmacies as

Walmart recognized for unrivaled omnichannel retailing

Walmart recognized for unrivaled omnichannel retailing

BENTONVILLE, Ark. — Recognizing the dramatically changing mass retailing marketplace, the editors of Mass Market Retailers have selected Walmart as the initial recipient of the publication’s newly created award for the most outstanding U.S. omnichannel ­retailer. The designation of Walmart, the world’s largest retailer, for this recognition was not a difficult decision. In 2019, the

The impact of digital technology in the physical store

The impact of digital technology in the physical store

Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they ­occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?

Market Track and InfoScout combine

Market Track and InfoScout combine

CHICAGO — Market Track LLC has joined forces with InfoScout to link marketing activity to sales impact in the omnichannel world. Market Track, a newly acquired portfolio company of Vista Equity Partners, serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional and e-commerce activity is impacting consumer

Power of store can be leveraged for omnichannel success

Power of store can be leveraged for omnichannel success

Traditional mass market retailers are in an interesting position for establishing success in an omnichannel retail environment. By default, physical stores are an integral part of their business model, with digital channels being complementary, not foundational, elements. This has been thought to put these traditionally physical retailers at a disadvantage. However, in one very prominent