BENTONVILLE, Ark. — Walmart has reimagined its Supercenter format to make it easier to navigate and more consistent with its omnichannel strategy. “We’re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations,” Walmart executive vice president and chief customer officer Janey Whiteside explained in a
DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) made two recent announcements that strengthen its omnichannel efforts, including an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized health care and shopping offerings. The chain also opened more than 30 small-format pharmacies as
BENTONVILLE, Ark. — Recognizing the dramatically changing mass retailing marketplace, the editors of Mass Market Retailers have selected Walmart as the initial recipient of the publication’s newly created award for the most outstanding U.S. omnichannel retailer. The designation of Walmart, the world’s largest retailer, for this recognition was not a difficult decision. In 2019, the
NEW YORK — The holiday shopping season got off to a rousing start on Thanksgiving weekend, and early results show that omnichannel retailing and shopping has clearly come into its own. According to a survey conducted for the National Retail Federation (NRF) by Prosper Insights & Analytics, a record 189.6 million Americans shopped from Thanksgiving
Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?
CHICAGO — Market Track LLC has joined forces with InfoScout to link marketing activity to sales impact in the omnichannel world. Market Track, a newly acquired portfolio company of Vista Equity Partners, serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional and e-commerce activity is impacting consumer
Traditional mass market retailers are in an interesting position for establishing success in an omnichannel retail environment. By default, physical stores are an integral part of their business model, with digital channels being complementary, not foundational, elements. This has been thought to put these traditionally physical retailers at a disadvantage. However, in one very prominent
DEERFIELD, Ill. — Driving its omnichannel strategy, Walgreens has introduced a ship-to-store option for orders made online or via its mobile application. The drug chain said Monday that customers can pick up eligible online and mobile app retail orders at its more than 7,600 Walgreens and Duane Reade stores. No minimum order is required, and