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omnichannel

The impact of digital technology in the physical store

The impact of digital technology in the physical store

Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they ­occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?

Market Track and InfoScout combine

Market Track and InfoScout combine

CHICAGO — Market Track LLC has joined forces with InfoScout to link marketing activity to sales impact in the omnichannel world. Market Track, a newly acquired portfolio company of Vista Equity Partners, serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional and e-commerce activity is impacting consumer

Power of store can be leveraged for omnichannel success

Power of store can be leveraged for omnichannel success

Traditional mass market retailers are in an interesting position for establishing success in an omnichannel retail environment. By default, physical stores are an integral part of their business model, with digital channels being complementary, not foundational, elements. This has been thought to put these traditionally physical retailers at a disadvantage. However, in one very prominent