NEWARK, N.J. — Mars Wrigley Confectionery’s Starburst brand is introducing Starburst Airs described as a next generation aerated gummi candy. “Starburst is delivering better moments and more smiles to gummi fans with our next generation aerated gummies — Starburst Airs,” said Justin Hollyn-Taub, senior director of U.S. fruit snacks for Mars Wrigley. “Starburst Airs are
NEWARK, N.J. — Mars Wrigley’s M&M’S brand on Wednesday unveiled its latest product innovation, which marries the iconic candy with a chocolate chip cookie. M&M’S Crunchy Cookie candies feature a crunchy cookie center covered in milk chocolate and wrapped in the colorful, iconic M&M’S candy shell. “M&M’S has a long history of developing innovation inspired
NEWARK, N.J. – Mars Wrigley U.S. announced that Skittles Gummies will be available at Walmart locations nationwide today followed by additional distribution at retailers nationwide in May. Available in the Original Five Fruity Flavors and Wild Berry varieties, Skittles Gummies are said to deliver a rainbow of bold flavors that can be experienced one flavor at
NEWARK, N.J.— Mars Wrigley has unveiled its latest ice cream innovation, Snickers Peanut Brownie Ice Cream, a mashup of three treats. Similar to flavors found in the recently launched Snickers Peanut Brownie Candy Bar, this frozen treat features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts, and coated
CHICAGO— Mars said on Tuesday that it would acquire Kind North America, the company that makes healthy granola and energy bars. The acquisition of Kind North America will add to Mars’ existing partnership with Kind International that operates across 35 countries. Kind will operate as a separate business within Mars globally, the companies said. The
NEWARK, N.J. — Mars Wrigley announced on Wednesday plans to celebrate Halloween by launching Treat Town, an app-based digital experience for families to virtually trick or treat for real candy. The virtual Halloween portal will launch at midnight on October 1 and will offer Halloween fans of all ages the ability to create personalized spooky