It is no secret that size matters in mass retailing today, with larger chains enjoying efficiencies of scale and greater clout in their negotiations with suppliers. That translates into lower costs for bigger retailers, and lower prices for their customers. That dynamic is particularly important when it comes to online grocery sales, according to a
“Innovate by starting with the customer and working backward.” That’s what Jeff Bezos says. Who wouldn’t agree? From new products to packaging to consumer experiences, you’ve got to walk in your customer’s shoes. Dig deep to understand what they really want and need. How they think. Why they act. Essentially, design thinking. Given today’s super-charged,
Sustainability is generally defined as the avoidance of the depletion of natural resources to maintain an ecological balance. The three principles forming its foundation are profit, people and the planet. In today’s market, a superior product is no longer enough to win a consumer’s favor. Shoppers are seeking much more than just features and benefits,
Returns are a touchy subject. When a famous and well-loved retailer, known for its iconic footwear, flannel products and liberal return policies, announced a few years back that it was tightening returns policies, it attracted considerable media attention. The media coverage was primarily negative, and upset consumers lambasted the retailer on social media. Despite the