PRO_1170x120_4-1-19

Barbara Messing

Walmart reshapes marketing team

BENTONVILLE, Ark. — Wal­mart has been reconfiguring its marketing team following the August 30 departure of Barbara Messing, who returned to the San Francisco Bay Area after serving as the company’s chief marketing officer for a little over a year. Michael Francis, a former chief marketer at both Target Corp. and Dreamworks, is joining Walmart

Walmart CMO Barbara Messing to depart

Walmart CMO Barbara Messing to depart

BENTONVILLE, Ark. — Walmart chief marketing officer Barbara Messing, who joined the company in July 2018, plans to leave at the end of this month. Walmart’s marketing team will be reconfigured following Messing’s departure on August 30, according to published reports, which cited an internal memo from chief customer officer Janey Whiteside. Among the changes:

Walmart launches ad campaign for grocery pickup

Walmart launches ad campaign for grocery pickup

BENTONVILLE, Ark. — The spotlight is shining on Walmart’s in-store pickup program with the retailer’s launch this week of a national advertising campaign to promote the fulfillment option. “[W]ith the service now available nationally and growing in both popularity and to even more locations this year, we’re kicking off 2019 with our biggest and first-ever