PHILADELPHIA – Shopping and fulfilling prescriptions at Rite Aid has become more rewarding. Rite Aid announced Monday the launch of Rite Aid Rewards, a new customer loyalty program that makes it easier for more customers to engage and save. The new program allows members to earn points through everyday purchases, prescription pickups, personalized challenges
CAMP HILL, Pa. — Rite Aid has enhanced its targeted digital media capability through a partnership with the leading digital promotions, media, and analytics company, Quotient, to exclusively connect brands and advertisers to Rite Aid digital customers. At a time when marketers are foregoing traditional channels in favor of more targeted and measurable alternatives, Rite
KEASBEY, N.J. — Wakefern Food Corp. has tapped supermarket industry veteran Erik Keptner to serve as senior vice president of marketing. Keptner brings nearly 20 years of experience to his new role at Wakefern, the nation’s largest retailer-owned cooperative. He will be responsible for developing marketing and merchandising strategies for the cooperative, whose member companies own