Andre Persaud

Rite Aid rolls out new TV spot

Rite Aid rolls out new TV spot

PHILADELPHIA — Andre Persaud, chief retail officer at Rite Aid Corp., announced on his LinkedIn page the launch a new brand advertising campaign. “This is our first since rebranding in 2020. The ad highlights the consumer push and pull to be healthy but to also indulge and have fun. It reminds our customers that there

Rite Aid recasts executive leadership

PHILADELPHIA — Rite Aid Corp. earlier this month took steps to realign its management team and streamline the company’s operations. The move came on the heels of the introduction of a new customer loyalty program and a revamped philanthropic arm. The management changes included the elimination of the Rite Aid chief operating officer position and

Rite Aid promotes Andre Persaud to chief retail officer

Rite Aid promotes Andre Persaud to chief retail officer

CAMP HILL, Pa. — Rite Aid announced on Monday that Andre Persaud has been named chief retail officer. Persaud was appointed executive vice president, retail for Rite Aid in February 2020 and assumed responsibility for orchestrating new in-store experiences and retail operations processes in line with the company’s RxEvolution strategy.   “Andre has not only

Rite Aid names Persaud to head retail operations

CAMP HILL, Pa. — Rite Aid Corp. has tapped retail industry veteran Andre Persaud to serve as executive vice president of retail. Persaud will lead the retail operations for more than 2,400 Rite Aid locations. His responsibilities will include inventory and supply chain management, field team management, store operations, asset protection, and facility maintenance and

Rite Aid names Persaud executive VP, retail

Rite Aid names Persaud executive VP, retail

CAMP HILL, Pa. – Rite Aid announced on Tuesday the appointment of Andre Persaud as executive vice president, retail. Persaud will lead the retail operations for more than 2,400 Rite Aid locations. His responsibilities will include inventory and supply chain management, field team management, store operations, asset protection and facility maintenance and repairs. His retail

Digital disruption in retail on display at NRF Big Show

Digital disruption in retail on display at NRF Big Show

As the plane descended into New York’s LaGuardia Airport I was thinking about what awaited at the 2018 NRF Big Show. This year I was attending with two very distinct lenses, one seeking to gain greater perspective on the role of digital and innovation and their impact on traditional brick-and-mortar retailers, hearing from amongst the