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Dave Bass

Video Forum: Dave Bass, FreshDirect

Video Forum: Dave Bass, FreshDirect

Dave Bass, managing director of FreshDirect, takes stock of the online grocer on the occasion of its 20th anniversary. He tells this week’s Video Forum about how FreshDirect has helped change the way that consumers approach food shopping, the importance of maintaining close ties with local farmers and other suppliers, efforts to build customer loyalty,

Ahold Delhaize taps Bass to lead FreshDirect

Ahold Delhaize taps Bass to lead FreshDirect

ZAANDAM, the Netherlands — Ahold Delhaize has appointed Dave Bass to be managing director of its FreshDirect unit, effective September 20. He succeeds Farhan Siddiqi, chief digital officer of Ahold Delhaize, who has served as interim CEO since May.  “I would like to congratulate Dave on his appointment to lead FreshDirect,” Ahold Delhaize CEO Frans Muller said. “He