WSL Future of Health Event

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Video Forum: Walgreens Retail Media

Video Forum: Walgreens Retail Media

Walgreens is staking a large claim in the burgeoning retail media business. In this week’s Video Forum, Robert Tompkins, the drug chain’s group vice president and general merchandise manager for health and wellness, and Katie Vogt, senior director of client success at Walgreens Advertising Group, exchange insights about retail media’s growing impact on the self-care

Walgreens introduces Walgreens Advertising Group

Walgreens introduces Walgreens Advertising Group

DEERFIELD, Ill. — Walgreens announced today the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. Luke Kigel By combining